The jury

Els Aerts (head of the jury)

• The A in AGConsult.
• Some say Els has done more user tests than most websites have visitors.
• All we know is that she’s responsible for everything that has to do with writing for the web, user tests and expert evaluations at AGConsult.

David De Block

• Managing partner at Internet Architects.
• Some say that David is plotting a usability revolution.
• All we know is that he understands that web usability plays a vital part in creating an optimal user experience.

Bastiaan Klooster

• Co-founder of 2C Usability, previously part of MetrixLab and currently taking a sabbatical.
• Some say the Dutch Usability Award, which Bastiaan started, is a shameless copy of the Belgian Usability Awards. (Or was it the other way around?)
• All we know is that Bastiaan has been working in usability since 1998. He’s been around the usability block once or twice.

Aartjan van Erkel

• Internet Copywriter at SchrijvenVoorInternet.nl.
• Some say that even before Hendrik Conscience taught his people to read, Aartjan taught his people to write for the web.
• All we know is that we’ve never seen such a dedicated web copywriter. Aartjan is the author of one of the best books in Dutch on online persuasion and conversion: Verleiden op internet.

Lonneke Spinhof

• Managing Director at Humix.
• Some say that after several years of therapy Lonneke is finally able to live with her usability fetish.
• All we know is that Lonneke is all about making usability part of the daily practice of web and software development.

Toon Lowette

• Partner of the Customer Carewords network headed by Gerry McGovern.
• Some say there isn’t a country left where Toon hasn’t done remote user testing.
• All we know is that Toon has been passionate about customer centricity since 1982, longer than he cares to remember.

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